Lub Dub: Integrated Product Development Method

LUB DUB

Integrated Product Development Method

Team | Swagata Ashwani | Michael Brough | Janice Chen | Manchit Rajani | Hanyuan Zhang

Process | Background Research, Social/Economic/Tech Trends, Product Opportunity Gaps, Value Opportunity Analysis, Persona and Scenario Developments, Ideation, Concept prototyping, and User Feedbacks.


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TOP 3 PRODUCT OPPORTUNITY GAPs


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Current State: Key Issues

  • Dogs have to be lifted onto the examination table
  • unfamiliar smells and sounds
  • strange medical instruments
  • dogs need to be restrained for further examination or treatment


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Research Insights


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final PRODUCT OPPORTUNITY GAP

Improve the vet clinic’s examination room experience by introducing calming sensations and reducing stress triggers.

Personas


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Veterinary physician

  • Name: Jamie
  • Age: 33
  • Marital Status: Married with 2 kids
  • Quote: “Caring for animals is not my job, it’s my passion!”
  • Jamie is a licensed Veterinarian physician. She loves working with dogs but she knows vet visits can be stressful. She’s always on guard in case a dog lashes out trying to bite her. She wishes there was a way to calm them down.

 


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Dog

  • Name: JackieD
  • Age: 4
  • Gender: Female
  • Breed: Husky
  • Quote: “OUUUUUUUUUU….. Oooooooo”
  • JackieD loves to run around and have fun but absolutely hates visits to the vet. She always hides behinds her owner’s legs when the vet comes in and her least favorite part of the visit is getting up on the table and approached with unfamiliar objects.

 

IDEATION


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Top 2 Concepts + USER FEEDBACK

We created low fidelity prototypes and initial concept sketches to show to our potential users. As a team, we visited local veterinarians and dog owners for critical feedback on the usability of our top 2 concepts.


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Final Product